9 Different Creative & Effective Ways to Get More Customers

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9 Different Creative & Effective Ways to Get More Customers

Developing your customer base is the # 1 goal for business leaders. Customer search (“prospecting”) is an ongoing effort: the SME manager usually spends more than half of his time there.

1) Use market research to find customers.
Level of effectiveness: VERY GOOD.

How to find customers? The idea is to identify its first customers before the creation of the company. There is a very effective way for this: market research. Indeed, market research should not simply be conducted to validate or invalidate an idea; it is above all a very good way to get in touch with future customers and partners to start a sustainable business relationship.

A market survey by questionnaire, well targeted to potential customers, will identify the people or companies interested in your offer and collect their contact information. Promise interested parties to keep them informed about the launch of your activity, and keep your promises!

2) Focus on mainstream advertising.
Efficiency level: LOW.

To become known, young companies often rely on the traditional means of communication: advertising all media, business card, flyer, brochure, radio, newspapers, ads, keyword shopping on the Internet, banners, posters, vehicle decor, teaches, or showcase decoration …

These means of communication are certainly essential to make a company visible and identifiable. But today they are insufficient to attract customers. Indeed, an average person receives between 500 and 2000 advertising messages per day, all media combined. It is therefore likely that he will pay attention to your message, unless you hammer it, which would imply mobilizing a very important budget.

Note that the return rate following a massive distribution of flyers is currently less than 0.05% …

3) Create a website and develop a web strategy to find customers.
Efficiency level: LOW to GOOD.

Many business leaders consider having a website is commercially essential. They’re right. But do not count on that to develop your clientele (see the previous point).

Only a real internet strategy can make it possible to sustainably develop its clientele from the web: your website must be well referenced and therefore its content must be of quality, unique, rich and constantly updated. That’s a lot of work and effort in perspective.

4) Prospect indirect approach.
Efficiency level: LOW (e-mailing, phoning) to GOOD (physical contact).

The direct approach is to contact the prospects directly to offer them your product or service. The effectiveness of the direct approach is very variable depending on the medium used. The direct approach is often considered an aggressive, somewhat old-fashioned method.

This method requires a prior file or a list of prospects.

Phoning: this approach is increasingly poorly experienced by potential customers because too impersonal and aggressive. The rate of transformation has been falling for many years. However, phoning can be effective if it is personalized and well targeted.
E-mailing (mass mailing ) is not recommended. Indeed, spam is increasingly poorly experienced by individuals and businesses; it conveys a negative image. But again, this method can be interesting if it is personalized and well-targeted geographically.

Physical prospect ion, or “door to door”. This very old method is less used than before but remains effective. It is a demanding method that involves progressively gaining the trust of the interlocutor by reassuring him and giving him appropriate and meaningful arguments. The sales techniques are numerous, which make it possible to treat the “objections” of the prospects.

5) Find customers by having their product or service tested.
Level of effectiveness: VERY GOOD.

Testing your product is a great way to find customers and grow your customer base. The challenge is to spend time with potential customers, to convince them of the quality of the product or service. This can include an invitation to a free event, directly related to the business activity or not.

Among the most effective methods to find customers:

Organize an event (open house, launch party),
Hold a conference, give information on a trendy topic in order to give proof of his expertise,
Participate in trade shows, intervene as an expert in a sector,
Offer free training,
Make a video presentation,
Make a product demonstration (for example at home sales),
To taste, touch, listen, smell,
Show a book-photo of achievements,
Invite to visit an example of realization,
Present testimonials or invite clients already acquired to testify.

6) Develop your network to find new customers.
Level of effectiveness: GOOD.

A good way to develop your clientele is to activate your personal network (entourage), professional (former colleagues) or extra-professional (associations, leisure), in order to trigger “word of mouth”.

The goal is to turn your relatives, friends, and colleagues into super-salesmen or “ambassadors”. For that you will have to spend time with them, to explain to them what you propose, to give them a demonstration, in short, to train them so that they can then transmit the message “just”.

In the same way, it can be interesting to join a business club, for example, the BNI.

As you can see, we are talking about a real network, not a virtual one. Indeed, it is still very difficult to develop a sustainable business from a virtual community .

7) Identify and work with prescribes.
Level of effectiveness: GOOD.

Definition: A prescribe is a person who recommends the purchase of your product or service, because of his social position or his professional activity. For example, an architect can recommend to his client to use a particular craftsman to carry out the work. A blogger or youtube may also be interested in recommending a product to his network, to satisfy his followers and maintain his credibility.

It is necessary to identify the possible prescribes of your activity and to contact them to present them your offer. It is especially important to thank the prescribes who bring you business (box of chocolates, a bottle of champagne or gift vouchers), in order to retain them.

8) Retain existing customers.
Level of effectiveness: VERY GOOD.

When we talk about loyalty, we often think about the loyalty card. Yet this loyalty technique is going to be totally outdated. Loyalty is nowadays rather a privileged customer relationship, going far beyond the simple loyalty card.

What is customer loyalty?

To make a customer loyal is first to show him that he is not just a wallet. It is to establish a privileged link with him, to value him, to show him that he is more than just a customer.

First of all, keep in touch with him in all circumstances: keep him informed of new products and special offers, invite him to events, information days or demonstrations. It’s inviting him to testify. It is to give him secrets, information or teach him things. It can go so far as to make him understand that he has a privileged status compared to others.

In short, the customer must feel part of your company. He must feel ambassador of your product, and become your best commercial by word of mouth.

9) How to find customers: look for new opportunities.
Level of effectiveness: MEDIUM A GOOD.

To get new customers, it may be interesting to expand your market:

expanding its product line to reach new customers or increase the average basket of existing customers,
positioning itself on new sales channels, for example, home sales, telescoping, specialist wholesalers, or direct sales via the internet,
by looking for new markets abroad: see our article How to export?
However, export, like online sales, requires specific skills that can be costly.

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